How to Communicate More Effectively in the Workplace

Brevity is confidence. Length is fear.

In a world where attention is the scarcest resource, “Smart Brevity” is a must-read for anyone looking to communicate more effectively.  The world is moving at a faster pace and short attention spans are the norm. Consumers of content don’t have the time, nor want to spend the time, on content unless it is entertaining, meaningful, or valuable.

This book will guide you to write more efficiently and create content that is more engaging and easily consumed. In my opinion, the approach taught in this book is a better alternative to the often (and incorrectly) used TL;DR. It cements the teaching by offering practical tips and strategies for delivering powerful messages in a concise and impactful way. After reading this book, you’ll be better prepared to create succinct and engaging emails, posts, messages, or any other form of content that are persuasive and influential. 

Why It Matters

Your communications represent your brand. It is important that you take advantage of every opportunity to capture the attention of your managers, peers, and team members. Don’t waste their time or yours by writing content that they will gloss over. You want them to remember what you are communicating, and you want it to be impactful. “Smart Brevity” will help you achieve this. Much of what the book states seems almost obvious. But reading the anecdotes and tips will reinforce the messaging and help you become a better communicator.

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